Local Nonviolent Economy - A Transition Movement
What is the emerging around
local and nonviolent economy,it looks like a transition movement-Rajagopal
IMAGINE
-CHALLENGE -INNOVATE- BE SMALL
Rajaji
began the call by saying that he was happy to discover that successful strides
have been taken in South India by various movements towards creating an
alternative to existing market economy. Rajaji regards as transition movement
for India. In west it is taking shape but not many people are aware of what is
happening in India and so he framed the purpose of the call, which was to have
many successful change-makers of the south share short summaries of their
journeys leading to figuring out ways of synergizing and collectively moving
forward.
Local
Economy: See strengths of being small
Prasannaji
quit theatre, and inspired by Gandhian teachings, founded the Shramajeevi
Ashram, and Charkha, a dynamic rural khadi co-operative, managed entirely by local
women. The ashram and weavers have the distinction of having revived
traditional dyeing techniques and textiles such as the Udupi handloom saree
that was teetering on the brink of extinction. Prasanna is proud that the
30,000 metres of khadi produced in the ashram.
The
unit has 600 Dalit women in it. Over the last 2 years he has been trying to get
the benefits of scale while keeping the strengths of being small. He found it
beneficial to decentralize the 25 units of the organization into independent
units while Charkha remained as a service provider for them (training, etc.).
Prassannji
saw the important of “economy” in creating a nonviolent, locally based life and
society. Taking his lesson, “How we can and must learn from the mainstream
corporates”. He showed how they have evolved and implemented systems that could
even be called Gandhian, such as decentralizing, treating employees as
stakeholders, etc.
Executing
Gandhi’s vision of a local economy
Dr.
Jacob Pulickanji from Trivandrum spoke next. His journey started when he
discovered that it was difficult to get even 25 people to attend a speech on
Gandhi. He then turned to working with youth, women, etc. and to help them
create ventures that were financially independent, sustainable, and generated
income for participants while executing Gandhi’s vision of a local economy.
They started by perfecting the technology of soap-making and added necessary
products like food items and consumer products to their portfolio. Each unit
focused on obtaining raw materials from, and supplying products in, the area
where they were based in, and relied on door-to-door personal sales than using
shops and ads. The movement spawned successful replicas throughout Kerala and
has been received wholeheartedly by the people of each area while fostering
financial independence.
Challenging
Centralised Economy
Ananthooji
of Thula was the next speaker. He pointed out that he is troubled by the
centralized economy where Indian billionaires doubled their money in recent
years, without creating the promised trickledown effect, and while creating
ecological damage. He pointed that each village shop on average has 360 plastic
packaged items from multinationals. All this means we are handing over a
degraded, damaged earth to the coming generations. He spoke of CESCI
Nagapattanam, where there was a synergy between the local community and the
organization. Raw materials were sold to the organization by the local women,
the finished product(oils) and by-products(composted) were sold at a subsidized
rate to the villagers. Similar local oil creation firms are challenging the
multinational hold on oil sales throughout Tamil Nadu.
Creating
A Wholesome, Sustainable, Society
Dr.
Manjunath H spoke next about Sacred economy in agriculture and about their
Sahajala experiment in creating a wholesome, sustainable, society in Rangapura
Panchayat of Tumkur. He spoke of Madhugiri, the area where Rangapura exists, in
detail. It has a forest ecology (shrub, deciduous forests), pastoral ecology
with high water absorption, rain-fed agricultural lands where mono cropping is
being transformed to a more beneficial multi-storeyed natural cropping, and
water-bodies, which would have been be affected if chemical farming is pursued.
The initiative also intends to eliminate malnutrition in the area using local
produce of fruits, vegetable, and grains, and also intends to create an art,
culture & sports centred public space too for the area.
Coming together Connect to reclaim
Muthu
Velyuthamji spoke next about how this coming together of already existing
change-makers and movements could connect to existing markets. He spoke of
ITC's attempt to cultivate and market Ashwagandha, an herb known by our tribal
communities for many centuries, and of Dabur's Amla farm in Katni. He pointed
out that we could reach such markets around the world with existing knowledge.
Riya:
Civil Society Support needed to bring back nutritional diversity
Ms.
Riya Simon spoke on behalf of Natural Farming Coalition. She spoke of the
Odisha Millet Mission as its inspiration. OMM was able to promote millets in
large way. It encouraged and scaled up millet production, the government
purchased it creating a market, and then used it in PDS, school midday meals, etc.,
bringing changes to consumption patterns, and thereby created a wholesome and
complete process chain and ecosystem. The NF coalition was trying to achieve
the same thing in Natural Farming. Some of the initiatives are to encourage
kitchen farming at various levels (home, anganwadi, etc.), farmer’s markets in
various places including Mysore, efforts to bring back nutritional diversity
that we had in the past, etc. She also said that many governments wanting to
bring such changes but that they may need some help from the civic society for
that.
Mr.
Sridhar:Learning From Ventures & Invites Us Challenge Some Traditional Perspectives
On Economy
Sridharji
spoke of his organization that started in tourism, then progressed to honey
creation and marketing, and then to natural indigo-dyed denims. He spoke of how
they require the youngsters who train with them to start their own ventures. He
spoke of catering to 7000 people over ten years with no hotel involvement in
either accommodation or food, in their eco-tourism business. Based on his
experiences, Sridharji invited us to challenge some traditional perspectives.
He proposed:
a)
A reconsideration of the relationship of scale and sustainability.
b)
Whether we can go beyond the cost+margin view of pricing, and of charging a
premium where the customers are ready and capable, so that we can have
resources for a rainy day.
c)How
decentralized movements have an advantage through their ability to customize
their products vs a multinational who focuses on standardizing.
d)
He also spoke of tantalizing opportunities to charge a premium for not doing
anything/much to a product. Eg: unprocessed honey, white shirts, etc.
e)
How information is a new addition to the traditional supply-demand paradigm and
how AI and Big data can help in finding the correct market, and successful
marketing.
f)
How many individuals in the mainstream and in new technology fields wishes to
make a difference and will be able allies if they get receptivity, a bit of
open mind, and flexibility from us.
Mr.
Anuj Jain: Globalising the Effort of Local
Mr.
Anuj Jain ji from Nova Scotia, Canada spoke of his desire to meet and talk to
each of the presenters so that he can showcase these efforts globally. He asked
us to ponder what unique aspect can the Non violent economy bring to the table.
He also spoke of creating a macro narrative from these micro initiatives.
Rajaji
summarized the meet and said a real-life meeting will be hosted. He observed
Srilankan change-makers are also keen to adapt and adopt what is happening
here.
Biju
bhai offered formal vote of thanks.
Report
Prepared by Mr. Anish Abraham